She is the founder and chief executive of The Lazy Makoti, which was formed after she gave cooking lessons to a friend who was struggling to learn to produce South African dishes. That friend later recommended her services to a few other people, so “I decided to actually register the business and turn the idea into my livelihood”.
By then she was working fulltime in the finance sector and had to make a decision that would change her life forever. She finally quit her job and began to channel all her energies towards breathing life into her business. “I’m very passionate about women empowerment and entrepreneurship. And I enjoy being creative in the kitchen,” she says.
At present, The Lazy Makoti do house calls and cooking lessons for small groups, as well as selling branded kitchen accessories through pop-up stores and online. The charismatic Seshoene is pregnant with ideas. She plans to expand the merchandise line and find premises for her business so her growing clientele can easily excess her services. She’s also working on a national cookbook. Her hard work has won her several awards: The Lean Jump Business Incubation powered by SABKickStart, Edge Growth and The Hook Up Dinner.
The meticulous Seshoene is not oblivious of the challenges that start-up businesses are faced with. Capital flow, unexpected expenditure and competing with major retailers can be detrimental. When asked how government can assist, she responds: “I think government can start by really looking at the structure of its business funding institutions. I feel it’s almost impossible to access funding through them, speaking from my own experience anyway. There should also be more support to offer a bridge between being a small to becoming a medium enterprise”.